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Indonesian Executive Gunawan Jusuf: Architect of Growth and Advocate for Water Preservation

August 16, 2023

Gunawan Jusuf
In his capacity as the CEO of the Sugar Group Companies, Gunawan Jusuf has spearheaded a remarkable surge in growth for several of Indonesia's most distinguished brands. While Gulaku, a commercial refined sugar product, enjoys the status of a household name across the nation, numerous other products under his leadership have achieved a level of popularity that is nothing short of impressive. However, Gunawan Jusuf's responsibilities extend far beyond managing offices, plantations, and refineries spread throughout Indonesia; his greatest skill lies in ensuring seamless collaboration among every facet of the organization.

His leadership prowess was further underscored last year when Gunawan Jusuf authored and published the enlightening book titled "Blue Gold." This insightful work delves deeply into the profound challenges posed by the relative scarcity and escalating value of water—an essential, albeit finite, commodity. Through his extensive involvement in business activities that heavily rely on water resources, Gunawan Jusuf has garnered a unique understanding of the intrinsic value and preciousness of natural resources. His book underscores the fact that water is not only vital to human existence worldwide but also serves as an indispensable cornerstone for businesses and the broader economy. The need to conserve and protect this invaluable resource is paramount, as it underpins both our livelihoods and the success of countless enterprises.